However, the new public service theory focuses on the role of “service” to the owner, that is, the people, not on the direction.
ÇÏÁö¸¸ ½Å°ø°ø¼ºñ½º·ÐÀº ¹æÇâÀâ±â°¡ ¾Æ´Ñ ÁÖÀÎ Áï ±¹¹Î¿¡ ´ëÇÑ ‘ºÀ»ç’ ¿ªÇÒ¿¡ ÁßÁ¡À» µÐ´Ù.
This is expressed as the role of the government's ‘roaring’.
ÀÌ°ÍÀ» Á¤ºÎÀÇ ‘³ëÁ£±â’ ¿ªÇҷΠǥÇöÇÑ´Ù.
In addition, the new public service theory does not regard the public interest as a by-product generated by administrative activities.
¶ÇÇÑ ½Å°ø°ø¼ºñ½º·Ð¿¡¼´Â °øÀÍÀ» ÇàÁ¤È°µ¿À¸·Î »ý¼ºµÇ´Â ºÎ»ê¹°·Î °£ÁÖÇÏÁö ¾Ê´Â´Ù.
Rather, it is not considered a by-product, but as an “purpose” itself.
¿ÀÈ÷·Á ºÎ»ê¹°ÀÌ ¾Æ´Ï¶ó ‘¸ñÀû’ ÀÚü·Î ¿©±ä´Ù.
In particular, in the theory of new public services, bureaucrats are in charge of negotiation and mediation in the process of solving social problems.
ƯÈ÷ ½Å°ø°ø¼ºñ½º·Ð¿¡¼ °ü·á´Â »çȸ¹®Á¦¸¦ ÇØ°áÇÏ´Â °úÁ¤¿¡¼ Çù»ó°ú ÁßÀç ±â´ÉÀ» ´ã´çÇÑ´Ù.
In contrast, the new public management theory emphasizes reforming the government bureaucracy by introducing the principle of competition.
ÀÌ¿¡ ¹ÝÇØ ½Å°ø°ø°ü¸®·ÐÀº Á¤ºÎ°ü·áÁ¦¿¡ °æÀï ¿ø¸®¸¦ µµÀÔÇÏ¿© °³ÇõÇÒ °ÍÀ» °Á¶ÇÑ´Ù.
In addition, it allows wide administrative discretion to achieve entrepreneurial goals.
¾Æ¿ï·¯ ±â¾÷°¡Àû ¸ñÇ¥´Þ¼ºÀ» À§ÇÏ¿© Æø³ÐÀº ÇàÁ¤Àç·®À» Çã¿ëÇÑ´Ù.
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